Fellow speaker,
When you speak, make it clear WHY the audience should listen to you. Let them know about all the nasty things that can happen if they don't pay attention to your message (this is called a "push")! Sweetness and light benefits are great, but unless there are consequences...your audience doesn't care what you have to say. So ask yourself why your message is SO important...and then tell your audience!
Pulling them in,
Tim
