Fellow speaker,
If you use statistics in your speech, show the audience what those statistics mean. Break the statistic down into a fraction (e.g., "one out of ten", "two out of five", etc.) and then compare this statistic to something familiar to the audience (e.g., "that's 37 million people", etc.) Follow this up with what it means to the audience.
For example, "Only 3% of the people who buy a self-help CD actually listen to it. So we have about a hundred people here today...you three please stand up. That's how few people actually listen to the CDs they buy. Thank you, you may sit down. Now think about how much ahead of the pack you can be...if you will only listen to those self-help CDs you buy instead of shelving them away without hearing them."
Statistically speaking,
Tim
