Fellow speaker,
When you get focused in on writing your speech, it is easy to get caught up in the words you are writing. But if you don't think about the EFFECT you want those words to have, all your hard work is wasted. Focus on the RESULT of the speech and what "take aways" you want the audience to have. Once you know where you are going in your speech it is MUCH easier to map out your path to get there!
Mapping it out,
Tim
